Bringing stories to life on social was a chapter that I loved making a part of my own.

Starting nearly from scratch is never an easy task, but one I took on with enthusiasm and creative energy that flowed through to every photo I took. As the first Social Media Coordinator the brand’s ever had, I brought my social expertise to the task of building out best practices for Dymocks’ social channels, crafting and implementing strategies for overall social media management, while also acting as always-on content creator and community manager.

Working alongside the Brand and Content Manager, we collaborated on bringing a unique brand identity to life through socials and photographic-based marketing campaigns for the brand’s lifestyle product offering, Reader’s Range by Dymocks.

I also oversaw the setup and coordination of a permanent photographic studio space, creating an easily-replicable content style for future employees to come.